High Minded Lowlifes (HML) is a streetwear-inspired clothing and apparel brand created by Max Miner and based in Los Angeles, CA. Originally founded 2009 in Boulder, CO, we have continued to evolve and grow since then moving our home base to the west coast where we now reside in Los Angeles, CA.
High Minded [Adjective] - Having strong moral principles.
Lowlifes [Noun] - People or activities categorized as being disreputable or criminal.
Our name reflects the creative inspiration behind the brand - the duality of human nature - our tendency to maintain higher aspirations for how we should live and behave while simultaneously indulging in the darker side of our desires and cravings.
That said - the idea of the Scarab beetle rolling the sun across our sky actually came from seeing the insect rolling balls of animal poop across the ground, which it eats as a primary source of food.
It is this duality - the contrast of heavenly or god-like qualities against despicable behavior and indulgence - that fascinates and inspires us. And it is for this duality of spirit that we chose the Scarab beetle to represent the our brand.